For nonprofits that already spend
Google Ads: Rs299M conversion value on Rs28.8M spend. ROAS 10.38.
The number
Figures as shown in the account. Meta spend is not in this screenshot.
Email nurturing
Last Ramadan. Repeat donations from people already on file — not ads, not a bought list. The screenshot is one of the Ramadan sends.
Donors already on file. Receipts. People who had given before. No cold list. No paid click to find them.
Stay in the inbox through the year: a thank-you that fires, a few updates, not a blast every week. So Ramadan is a conversation, not the first email in eleven months.
When Ramadan opened, the emails pointed at the same donate URL as the ads. They gave again. Repeat donations: $220k.
The stack
Short form. Mobile. Recurring. Amounts a first donation will actually hit.
Cards, JazzCash, Easypaisa, Raast on one path. Thank-you and receipt that fire.
GA4, pixels, conversion API. Purchase events — not page views.
Traffic to the donate URL. Conversion actions finance can trust.
Paid donor acquisition. Not captions. Not an organic calendar.
Existing donors, asked again. Last Ramadan: $220k USD in repeat donations.
Where donations leak
Most Pakistani donate buttons fail at one of these. 15 minutes on your URL names which.
Twelve fields before pay. No recurring. A suggested amount that scares a first donation. Desktop-only.
Bank IBAN as the “online” option. Card buried. Wallet-only. Or a US processor that drops PK donors.
Meta with no Purchase event. Google running to the homepage. No CAPI. You are buying traffic into a leak.
How we start
We look at the donate URL you have now. Form, gateway, where the ads land. For teams already spending on Google or Meta.
Screen-share the donate button. Three leaks, named on the call. For teams already running Google or Meta ads.
A paid first week: recording, three leaks, first repairs. Included in the launch price — not an extra fee.
Donate path, gateway, tracking, first 30–60 days of Google + Meta. Then ads and donate-page care through a campaign.
Scope and fees are set on the call. Media spend is yours. No percentage of donations.
FAQ
No. Rs299M conversion value on Rs28.8M spend is already done — ROAS 10.38. We implement the same stack and report your numbers.
No. We invoice for the work. Revenue share is a no.
Then we are not the right firm this quarter. A gateway with no media is a dead pipe.
Not as a substitute for the Donor Machine. Brochure work is how we trained the market to ignore a seven-figure result.
