Search Engine Optimization (SEO)
Have a website and spending too much on paid ads? SXO is your answer.
SEO is dated. Search Experience Optimization (SXO) is where the magic is!
As a business owner, you want to end up on the first page of Google search results. And when this happens, you get tons of qualified traffic, which directly means more business for you.
But the questions is.
How do you get there? How do you attract the right kind of people to your website?
Well, put it simple. When you optimize your website around answers that your searchers are looking for, you are most likely to show on Google search results.
This is called Search Engine Optimization (SEO).
Here at 4M Designers, we call it Search Experience Optimization (SXO).
You can’t dine in unless the restaurant’s environment is friendly and its ambiance is easy on your eyes. Same is the case with SEO.
Your website’s design, layout and speed are classified as the environment, whereas your content feeds the SEO campaign.
Environment + food = SXO.
Most likely you searched for SEO services Pakistan, and then ended up on this page. And since you are here, let’s us tell you how SEO works and why you should work with us?
Why work with us
We’ve been doing SEO for more than a decade, and have evolved our strategy and process. This all puts us in a great position to manage your SEO campaign,
First, we don’t go after shortcuts because SEO does not happen overnight. It’s a long term initiative. Second, our focus is always to drive qualified traffic to your website through high-dollar value keywords. We call it a bottom-up SEO strategy.
With our 20+ years of digital marketing experience, we make Google fall in with our clients’ websites.
Most of all, our results stick because of the right SEO process we chase.
Why SEO is important?
Data does not lie.
With 3.5 billions searches performed every day on Google, your business needs to join that pie. It does not matter what your business is, there will always be people searching for your business online.
- Organic SEO traffic converts better because searchers find you when they have a need or need an answer to their burning questions.
- When your ranking is established, it stays there for longer periods, whereas with Paid ads, the moment you stop the ad, it’s over.
- Organic search is where your audience is already looking. If you’re not there, your leads are finding your competitors instead.
- For every 1 click on a paid search result, the organic results generate 8.5 clicks.
How SEO works
SEO is more than meta data. SEO is more than keywords.
Gone are those days when you would stuff keywords into Meta data and expect SEO to work.
SEO is better search experience. When you make Google fall in love with your website, you start getting the right kind of traffic.
SEO starts with goal identification of a business and technical audit of a website’s overall health including structure, user experience and behavior signals. This sets the right SEO foundation.
Next, a competitive analysis is performed to unleash your nearest competitors are doing SEO-wise.
Then, the core part: Content. The life-line of an SEO campaign. A great SEO campaign happens when you create ongoing content campaigns and devote equal attention to the promotion of those content campaigns. It’s promotion part that earns your links from respected websites and publications.
Blend all these bits and pieces together and you get Google jumping up in the air.
What our SEO services will deliver
When you hire us for your SEO campaign, the first from us would be to find the right set of keywords to drive qualified traffic.
Then comes the full scale SEO audit, which includes website audit, content audit, code and speed optimization.
We will review & analyze your competitors, and optimize your content accordingly.
Depending on the service level agreement and keyword competition, we will produce content aimed at attracting your ideal customer to your website.