For mills, exporters, and textile groups
Buyers find the mill. They finish the RFQ. That is the presence we run.
The mill
A mill site that holds. We do not invent buyer ROAS. The next mill gets its own numbers.
Who this is for
Yarn, fabric, home textiles, garments. Teams that need a buyer to find the mill and finish an RFQ — not a brochure of the factory floor.
Spinning, weaving, finishing. Specs a buyer can trust. An RFQ that names the count, the width, the finish.
Home textiles, denim, garments. A buyer in Europe or the Gulf should land on RFQ — not a PDF from the last fair.
More than one mill. One site. A microsite when the fair opens. Email that does not start from zero after every expo.
The four
The mill site holds. The event microsite runs the fair. Google Ads fills the RFQ. Email writes the people who asked. Skip one and the next leaks.
The mill site. Products, certs, RFQ. A CMS merchandising can update.
One fair. Booth, line, book a meeting. A URL the stand and the ads can share.
B2B search to that URL. An RFQ you can name. Not the homepage.
Nurture the RFQ, the meeting, the card from the stand. If they reply, stop.
01 — Website development
Not a brochure that dies in six months. Buyers, merchandising, sales. One converting URL. A CMS they can update.
The site you have. Who updates it. The RFQ URL a buyer actually uses — if it exists.
Home. Products. Certifications. RFQ. Only the pages a buyer needs.
Fast. Mobile. Specs that load. A CMS merchandising can change without a developer.
Short. Product, quantity, a number. Finish on a phone. A reply that comes.
The live site. Tracking on the enquiry — which product, not a page view.
Fixes through the season. A site nobody updates is a brochure again.
The site is the floor. RFQ is the work. Care is the next fair.
One converting URL. RFQ is not a mailto in the footer. Certs are not a ZIP.
02 — Microsite for textile events
Heimtextil, Texworld, New York Market Week, the next regional show. A buyer who booked a meeting should open booth, line, and a form — not a 40-page mill site on a phone in the aisle.
Which fair. Booth number. The line you are taking. Who takes the meetings.
Fair home. Line sheet. Book a meeting. Specs they can open on a phone.
Short. Fast. One URL the ads, the QR, and the invite can share.
Invite the list you already have. Google to this URL, not the mill homepage.
QR on the table. Book a slot. Capture the card into the same form.
The URL stays up. Email starts. A microsite nobody follows is a sunk booth.
Book is the converting URL. The mill homepage is the wrong landing for a fair.
The list you have. Google to the fair URL.
Same URL on the table. A meeting they can book.
Thank-you. The spec they asked for.
The list from the stand enters the machine.
If they reply at any point, the rest does not send.
03 — Google Ads for B2B leads
A buyer looking for a mill does not start on your homepage. Google should open the product or the fair URL. The click is wasted if the form is a mailto.
Search. Intent. Conversion is the RFQ — not a session, not a bounce rate.
The mill name. The fabric. The country. The fair. Match the landing to the words.
Product RFQ, or the event microsite. Never a film of the mill gate.
Short. Product, quantity, a number. Finish on a phone. A reply that comes.
RFQ events. Which query. Which product. Not a count of page views.
Negatives, specs, the landing. A stale ad loses the next season.
If brand search opens Instagram, the order goes down the road.
An ad nobody touches goes stale before the next fair.
04 — Email marketing
An RFQ with no follow-up is a cost. A meeting booked on the microsite with no email is a no-show. A card from the stand that sits in a drawer is not a list.
RFQs from the mill site. Meetings from the microsite. Google leads. Cards from the stand. Accounts on file.
They submitted. Same day. The spec. The sample. One reminder if they went quiet.
Booked a slot, or walked the stand. Thank-you that fires. Not a blast every week.
Ask again when the line opens. Then a human, or stop.
They came from Google. The form hit. A reply that names the product — not a newsletter dump.
They booked, or they scanned the QR. Same-day note. The line they stood at.
If they reply, the rest does not send. A human takes it. That is the machine.
The form hits. Sequence starts.
Next step. Not a brochure dump.
Only if they stayed quiet.
Open RFQs. Fair list. Then a human, or stop.
If they reply at any point, the rest does not send.
Three pipes. One nurture. Sales sees the reply, not a dashboard of opens.
Where enquiries leak
Most mill stacks fail at one of these. 15 minutes on your RFQ URL and last fair URL names which.
No RFQ. Twelve fields. A mailto. A buyer on a phone will not finish it.
No microsite. A PDF in the booth. Cards in a drawer. The meeting never gets a URL.
Google running to the homepage. The RFQ hits a number that replies next week. By then they have gone.
How we start
We look at the mill site you have now. The event URL, if it exists. Google. The list. For teams that want the enquiry to convert.
Screen-share the RFQ and the last fair page. Three leaks, named on the call.
A paid first week: recording, three leaks, first repairs. Included in the launch price — not an extra fee.
Site, event microsite, Google Ads, email. Then care through the season.
Scope and fees are set on the call. Media spend is yours. No percentage of orders.
FAQ
No. We build the presence — site, event microsite, Google Ads, email — and report your numbers. Orders are yours.
No. We invoice for the work. Revenue share is a no.
Then we are the wrong firm. A homepage with no RFQ is a brochure.
Then say so on the call. The mill site still has to hold the RFQ after the booth comes down.
If the RFQ finishes on a phone, yes. If the click lands on a mailto, we fix that first. Otherwise you are buying traffic into a leak.
Then we still do the mill site, the microsite, and the list you already have. Say so on the call. A mill page with no media and no list is a dead pipe.
