Hope of Life

Client:
Imran Khan Cancer Appeal is the UK based non-profit organization, a wing of Shaukat Khanum Hospital Lahore.  The charity was established by Imran Khan, former captain of Pakistan cricket team and an active politician of contemporary times.

In 1994 he constructed a state of the art cancer hospital which was opened in Lahore with a budget of $24 million to treat needy cancer patients from all over the country.

Objective:
4M Designers and Imran Khan Cancer Appeal share highly trusted relation. The organization has also previously created its website.

When it came to update the website in line with the charity’s reputation, Imran Khan Cancer Appeal had no hesitation in returning to 4M Designers.

4M Designers were asked to deliver a corporate website and a way for donors to donate online. The web design was intended to fulfill myriad functions – portraying the care & love that patients receive and providing the donors with insightful and objective information that maintains the content presentation and site goals intact.

Solution:
4M Designers designed a bold yet crispy site which clearly communicates the goals and objectives of the NGO. The website now incorporates a secure online donation system that provides hassle-free way for visitors to donate online.

Result:
The website has been a great success. The site is not only motivating visitors but also retaining them and encouraging them to donate online, helping the charity financially. 

The visitor-to-conversion rate increased from 10% to 450%, means donations of approximately GB£ 2 million.