Universal principles of a successful ecommerce site

15 Jan, 2014

No matter how remarkable a website may be, at the end of the day, it is all about the customer. A cleverly designed site may not be a usable site for the viewers. It’s time to analyze whether your site is pointless or redundant too. Did you give your viewers the user experience they longed for? Usually the fact of putting in perceptiveness needed behind the idea and its implementation is completely neglected. How? Let us look at some key points that should be considered.

Highlight your logo

Web design companies will come up with innovative web designs for your business website, making your logo prominent and in a clear line-of-sight for your viewers. Remember, your logo is your business card and in an ecommerce business, you need your viewers to trust you. Hence the crystal clear identification of your business is essential.

Show them the advantages

Why should viewers visit your site in the first place? Ecommerce sites offer no time and location restriction. In this competitive world, where you will have a dozen more ecommerce sites already taking and shipping orders, you really need to see what will make your site stand out. Show the viewers the benefits of making purchases via value offers on the landing page but remember to keep the aesthetics of your site under consideration too.

Avoid checkout and product detail page drawbacks

These may include using too many graphics and ambiguous information on the product detail page that may confuse the users. Give the users easy interface and clear specifications regarding the product. Similarly on checkout pages, complicated jargons and procedures should be preferably avoided.

Security

You need to assure your users that your website is completely secure and their personal data will not be compromised. A footer link stating your privacy policy may not always be enough to convince them. Here your web design and content also plays a key factor in reassuring your customers.

Push the right technology

Don’t forget the fact that not all your customers will be tech savvy. Your ecommerce design should be available and compatible at all platforms (even on obsolete web browsers). You certainly don’t want to lose a customer who is about to make the most expensive purchase but uses opera or internet explorer.

Social media

Use of social media is still a powerful tool to broaden your website reach. It is essential that you are present on various social media platforms and are easily reachable.

Your web design and content

Last but not the least; your web design should not only be in alignment with your business objectives but also with your customers. Know who your customers will be. Does your ecommerce web design have typography that is too hard to be read? Also is your content easily understood? Too many superfluous words will not make you look smart. And too many patterns and unnecessary designs that do not blend in well won’t make your site look appealing either.

4M Designers not only maintain consistency in style and content for your business web design but also give it a fresh and appealing look that will make your viewers admire your site and trust your services. Web design companies take under perspective the degree of security and usability that your website will be offering.