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Here we share our experiences and thoughts about web strategy, social media marketing, SEO & really anything that strikes our fancy.

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Exit Pages of the Website

21 Dec, 2012

There are a few people who know what they are looking for, when they are viewing their website statistics. Website statistics are like a story, it is just someone has to read it rightly.

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Web Design

Why do you have a website?

11 Sep, 2012

It is not any special question but it is still not answered clearly by many. The response to this question is often vague and unfocussed

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Web Design

Research Driven Web Design

23 Jul, 2012

Like any other work, research is essential for every successful web design project too. A designer’s visual research combined with professional research can result in some useful ideas and insights.

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Web Design

Ask "Why" Before You Launch or Revamp your Website

23 Jul, 2012

Give your users what they want. If you sell products, put them first. Nobody cares what you were in 1990. Simply, they don’t have time for it.

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Web Design

Create a Killer Copy for your Website

22 Jul, 2012

Copy has to be clear, concise and engaging. Your copy should be well organized and should be accessible from the highest level of the site.

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Online Marketing

Web Design for Sign Up - 8 Seconds to Make an Impression

18 Jul, 2012

You only have eight seconds to make a connection with the users that use your website for the first time! Yes, it’s a matter of eight seconds to persuade them to use your website and convince them that they have the right decision.

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Web Design

A Broken Model - Web Design Company & Client Relationship

18 Jul, 2012

What is the reason behind almost all unsuccessful websites? Something called a throw away mentality. What happens is that when a rebuild website is new, up and working, everyone works hard on it. After a while it is left to rot i.e. old outdated content, no design upgrade, no nothing. It eventually becomes an embarrassment for the company, until it is decided that a newer version should be rebuilt. And thus this cycle goes on and on!

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Web Design

Ideas - the heart of every creative process

17 Jul, 2012

Inspiration is different for everyone; what one person thinks is useless can be everything meaningful for someone else. Inspiration and insights are essential for generating ideas.

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Web Design

Planning in a bubble? Web design requires more than that!

17 Jul, 2012

If you think the vision for your site can be developed in isolation, without considering a broader context, then you’re mistaken.

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Web Design

Get Rid of Information Overload - Run a Successful Website

17 Jul, 2012

It is very common to suffer from information overload when you want to learn how to run a successful website.

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Web Design