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Here we share our experiences and thoughts about web strategy, social media marketing, SEO & really anything that strikes our fancy.

How can websites improve sales?

26 Mar, 2014

Now this goes without saying; a business must have its website. One cannot even begin to comprehend how important and necessary it is for a business to have its own website. How else would one target a bigger mass and stay connected to its target market? How else one can individually cater all its customers economically? Not necessarily a business should have a website, but why shouldn’t businesses use the elixir of viral marketing to boost their sales when they can and it wouldn’t even cost them as much as print and television advertisement would?

Sales Persuasion

Introduce the business

A business setting up its personalized website looks more professional and authentic to its viewers than its social media appearance does. This gives a business its very own identity and viewers will certainly be impressed by a business having its own functional website (of course an impression also depends on a design of that website but we are discussing the initiating factor).

Easy to locate

Viewers no longer look up the yellow pages to find a business. If they want their microwave to be replaced, first thing they would do is fire up the search engine and look up the nearest shop that fixes microwave. Setting up a website can be profitable even for smaller businesses. Registering on Google webmaster will especially help customers locate that certain business and reach out to them.

Contact Form Example

Competitors

Especially for small business this is an edge over their competitors. Websites are accessible, less messy and convenient for viewers and if the techniques to come on top of the search engine are effectively optimized, they can be extremely helpful. Many business blog about their products and services and that pushes them higher on Google search.

Direct feedback from your customers

What better way to stay connected to the current customers and also attract new customers. Every positive and negative feedback can be obtained instantaneously. Web design companies set up review sites that allow businesses to get in touch with their customers one to one. Not only customers will feel eager in giving feedback, they will do so freely since their identities will be kept anonymous.

Feedback Form Example

The web experience itself

Now this can be a broad category under which web design, content and usability of a website fall. That can be looked after by a business itself and the web designers. An efficient web experience with crystal clear message will certainly set the bar high for a web design company and would certainly speak for the services offered by that certain business.

Establishing a clean brand image and offering convenience to the customers definitely hitches up the sales of that business and web design companies like 4M Designers understand the need to utilize the web user experience in a way that can further assist a business in reaching out to more customers.