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Usability & User Experience

  • Usability & User Experience

Usability and User Experience

Practical advice for a profitable website

As each day passing, the web is getting crowded – websites are being launched daily. Website owners want to get their hands on all the traffic that will actually use their services or make a purchase from their site. All this can be achieved through usability.

This course will walk you through case studies, carefully taken from ecommerce and non-commercial websites, as well as mouthful of information on how to create user-centric and usable websites

Who is the course for?

This course is for anyone involved in website conversion who wants to gain a better understanding of the principles and learn how to apply best practice. It is suitable for in-house or agency staff
with some previous experience of website terminology.

How will I benefit?

You will be able to articulate the business benefits of user-centered design throughout the development process. Understand user experience principles for both secure and non-secure areas of websites, and the different usability methods that can be applied during the design lifecycle. You’ll also understand how to perform card sorting for information architecture analysis and apply the results.

What will I learn?

The course will help you understand the standards (e.g. ISO 13407) and commercial benefits of usability. You will also learn how to overcome common barriers and how to calculate the revenue impact of usability.

We look in detail at usability design principles, in the design of  navigation (and card sorting techniques), homepages, page layout, forms and error messages, how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability in Web 2.0 sites and human-centred design processes for interactive systems.

Working through the usability lifecycle, you’ll discover practical usability methods including persona and scenario creation, rapid prototyping, creating usability metrics. You’ll also take part in a workshop applying informal usability assessment and testing methods.

Key learning outcomes

  • Understanding the role and benefi ts of usability as part of an overall ecommerce success strategy
  • Core usability principles explained and demonstrated through practical examples
  • Profitable tips for merchandising and selling online, from the home page to the checkout
  • Introduction to user-centred design methods that can be applied during your site development

Contact Us

Drop us a line if youíre interested in working with us or just have a question.