Avari Hotels Limited is a renowned name in the hospitality industry of Pakistan. The Group owns 5 star hotel properties in Karachi, Lahore and Dubai.
4M Designers has previously worked with Avari Hotels Limited in 2006 to do their corporate site.
After an year of initial site launch, the group underwent some major changes in their hotels. This was further reflected in their tagline “Avari is changing, why don’t you”.
They also wanted to reflect the tagline in their website and hence approached 4M for revamping their site and thus their corporate image. This included updating their logo, colors, compelling photography, and building a new website with robust online business management tools such as e-newsletters, guest feedback system and content management system.
4M also provided them a helping hand to manage their primary website, mini sites and to establish presence across search engines.
4M Designers is enjoying agency/client relationship with Avari Hotels Limited since 2006 and hence delivered a number of successful web solutions for providing an unconventional online visage to their business.
Simultaneous creation and re-branding involving logos, content development, design, heavy programming and ecommerce created an enjoyable challenge for us.
Our fresh ideas of information architecture, consistent design, and photography selection made the task of website creation a complete pleasure. We also developed a few client-side and back-end applications, allowing them to request feedback from their guests, observe statistical fluctuations, generate opt-in email database and monitor visitor's onsite behavior and site usages.
After sorting design and development, online marketing features were also integrated in Avari.com to increase the visibility across search engines. Since then, we have been working with them consistently to increase the site conversion rate while keeping the bounce rate to the minimum.
Right after the few weeks of the site launch, the site traffic increase by 600%, bounce rate reduced from 60% to just 23% and time spent on site surged by 400%.
The site is now pulling immense traffic, implying that the number of prospective clients is on the rise. With such a strategy Avari.com has easily outpaced its competitors.
I am writing to express our thanks for the work you have done on re-launching our web site avari.com. We are very happy with the creativity and vibrance you have brought to the new site and anticipate that it will bring additional business to our hotel properties.
We have enjoyed working with 4M Designers since January 2006, when our first website was created, and have always been pleased with services. 4M has created quite a few web applications, plus website maintenance and web marketing, over the past 6 years.
Thank you for your personal attention to our account and we would not hesitate to recommend your company onwards.
Dinshaw B. Avari