Client:
Avari Hotels Limited is renowned hotel group in Pakistan. Group has 5 five star hotel properties in Karachi, Lahore and Dubai.

Objective:
4M Designers has previously worked with Avari Hotels Limited in 2006 to do their corporate site.
After an year of initial site launch, they were going through major changes in their hotels and even came up with the tagline “Avari is changing, why don’t you”.  

They also wanted to reflect the tagline in their website and came to us to change the site from the ground up. This included updating their logo, colors, compelling photography, and building a new website with robust online business management tools such as e-newsletters, guest feedback system and content management system.

They also wanted a helping hand to manage their primary website, mini sites and to establish presence across search engines.

Solution:
4M Designers is enjoying agency/client relationship with Avari Hotels Limited since 2006 and delivered number of successful web solutions for the online face of their business.
Simultaneous creation and re-branding involving logos, content development, design, heavy programming and ecommerce created an enjoyable challenge for us.

Our clean information architecture, consistent design, and photography selection made creating a website a pleasure. We also developed a few client-side and back-end applications, allowing them to request feedback from their guests, see the statistics, generate opt-in email database and monitor visitors’ onsite behavior and site usages.

After sorting design and development, we applied online marketing to Avari.com to increase the visibility across search engines. Since then, we have been working with them consistently to increase the site conversion rate while keeping the bounce rate to the bare minimum.

Result:
Right after the few weeks of the site launch, the site traffic increase by 600%, bounce rate reduced from 60% to just 23% and time spent on site increased by 400%.

The site is driving qualified traffic, means the ones who are actually giving business to Avari Hotels in one way or the other. Avari.com out performed their competitors. Now, their website and branding confirms it.