For nonprofits

Donors gave $1M+ through donation systems and campaigns we ran.

Not a prettier site. Google Ads, 1 Jan 2025–27 Aug 2026: Rs299M conversion value on Rs28.8M spend. ROAS 10.38 (1038%) — every 1 PKR spent returned about 10.38 PKR in conversion value. Donate path, gateway, tracking, Google + Meta. Same stack. Not a promise of yours.

Rs299MGoogle Ads conversion value

Rs28.8MGoogle Ads spend

10.38×ROAS (1038%)

Economics

The number, taken apart.

Sophisticated buyers ghost you after call two if “we raised a million” cannot be broken open. This is the Google Ads account, as of 27 Aug 2026.

Source	Google Ads overview (screenshot below)
Window	1 Jan 2025 – 27 Aug 2026
Ad spend	Rs28,800,000 (Ads UI rounds this card to Rs28.9M)
Conversion value	Rs299,000,000 (~$1M+ at prevailing PKR)
Cost / conversion	Rs2.8K (as shown)
ROAS	10.38 (1038%)
Formula	Conversion value / ad spend = 299,000,000 / 28,800,000 = 10.38
What we built and ran	Donate UX · payment gateway · GA4 / pixels / conversion API · Google Ads · Meta Ads

Return on ad spend is 10.38 (1038%). For every 1 PKR spent on Google Ads, conversion value was approximately 10.38 PKR. That is ROAS, not net profit: it does not subtract operating costs or margins. Not a promise of 10.38× for the next organisation. Meta spend is not in this screenshot.

Google Ads overview: 1 Jan 2025–27 Aug 2026. Cost Rs28.9M, conversion value Rs299M, cost per conversion Rs2.8K. ROAS 10.38 from 299,000,000 / 28,800,000 PKR. — Google Ads · 1 Jan 2025–27 Aug 2026 · Cost card Rs28.9M · Conv. value Rs299M · Cost/conv. Rs2.8K. ROAS uses 299,000,000 / 28,800,000 PKR = 10.38. Figures as shown in the account.

The stack

This is what moved the money. Not a 40-page site.

Donate UX

Short form. Mobile. Recurring. Suggested amounts that a real donor will hit.

Gateway

Cards + JazzCash / Easypaisa / Raast on one path. Thank-you and receipt that fire.

Tracking

GA4, pixels, conversion API. Purchase events — not page views.

Google Ads

Traffic to the donate URL. Conversion actions the finance team can trust.

Meta Ads

Paid donor acquisition. Not captions. Not an organic content calendar.

Before → after

What broke. What changed.

Before

Donate button as decoration. Form friction. Gateway missing or split across JazzCash pages, bank IBANs, and a US i-Care redirect. Ads (if any) with no purchase event. Development directors who could not name cost per donor.

After

One donate path. Gateway that completes. Pixels that fire. Google and Meta pointed at the gift, not the homepage. On one live launch, 4M published that donations doubled in a day after the new donate system went live.

Three leaks we see on Pakistani donate pages

Most donate buttons fail at the form, the gateway, or the ads account.

1. Form

Twelve fields before pay. No recurring. Suggested amount that scares a first gift. Desktop-only.

2. Gateway

Bank IBAN as the “online” option. Card buried. Wallet-only. Or a US processor that drops PK donors.

3. Ads

Meta with no Purchase event. Google running to the homepage. No CAPI. You are buying traffic into a leak.

What we run

The stack that moved the money. Not a brochure rebuild.

Paid entry

Donor Path Audit

5 days. Donate UX, gateway, pixels/GA4, Google + Meta. Screen recording + 3 leaks.

Replay the case study

Donor Machine launch

Donate flow + gateway (or repair) + conversion API/pixels + first 30–60 days of Google + Meta.

The business

Donor ads + care

Google + Meta, donate-page care, biweekly reporting through a giving window.

Scope and fees are set in a meeting — not on this page.

Start here

Contact us for a meeting.

A screen share of your donate button. If you cannot spend on ads and will not share the gateway, this is not a fit. Say so. We will not shrink this to a brochure homepage.

FAQ

Before you ask for a free look.

Will you get us $1M?

No. Google Ads showed Rs299M conversion value on Rs28.8M spend in one window — ROAS 10.38. That is already done. We implement the same stack and report your numbers. Not a promise of 10.38× for the next organisation.

Can we pay you a percentage of future donations instead of a fee?

No. We invoice for the work. Revenue share is a no.

We have no ads budget until the grant lands.

Then we are not the right firm this quarter. A gateway with no media is a dead pipe.

Can you just redesign the website?

Not as a substitute for the Donor Machine. Brochure work is how we trained the market to ignore a seven-figure result. Contact us for a meeting and we will say if it is a fit.