8 Affordable Digital Marketing Tips For Startups

You are launching your bootstrap startup and you want your brand to be seen by everyone.  It is such a big challenge these days. As your competition is not just limited to the industry you choose to step into. But numerous other industries that also send out messages to your target audience on a daily basis.

As a startup founder, you don’t have enough financial resources to get your message out.

Luckily, these eight inexpensive and precious digital marketing guidelines for startups will pave a way for you:

Social Media

Social media is a very budget-friendly tool for marketing your startup.  You can use social media not just for to growing but promoting your brand also. Moreover, social media provides opportunities for customer service as well.

Use It Frequently: You can spread the voice of your brand through social media. To do so, there must be a uniformed identity to your posts and you should post on regular basis. However, it is important that you stick to your brand’s message. Another important thing to keep in mind is not to over post

Post About Your Customers: A huge number of brands use their social media accounts for promotional purposes only. But fail to reap any benefits from it, as it does not provide any value to their followers. It is on the other hand advised, share information that your customers are interested in seeing. You can also mix in your promoted content with these posts sometimes.

Engage and Interact: Social media enables a business to develop interaction with its followers. You can use this platform to engage your current and future customers. Doing so will make your followers feel like valuable members of your brand. Another aspect of digital marketing is social confrontation. Use complaints as an opportunity to show your customer your service capabilities. Moreover, it is normal for startups to face some difficulties along the way. One should never hide from failure, instead adopt a strategical approach and consider these as occasions to win over customers with good customer service.

Paid Posts: There are various social opportunities that offer investment opportunities. You can experiment with one of the following options to see which brings most ROI for your startup.

• Pay-to-play on Facebook: Facebook is increasingly becoming a pay-to-play platform, and if you want to gauge the level of commitment you have to invest into endorsing your Facebook posts.
• Sponsored tweets: Twitter offers a decent organic engagement; the microblogging platform also has paid solutions for businesses, with one being sponsored tweet. Using a sponsored tweet you can benefit from higher engagement.
• LinkedIn’s premium services: LinkedIn offers a variety of useful paid features such as Sales Navigator, which enables finding leads and contacts seamless. Moreover, you can enjoy this service for free for an entire month.

Content is Still King

When launching a startup, content marketing is often ignored. Content is extremely important. It acts as a medium for conveying your brand’s message. If your content is not clear and message not well-formulated, you will undoubtedly strive to prosper.

Craft Your Message Carefully: Content marketing must not be hit and trail. Industry research is extremely to effectively brand your startup. An entrepreneur should research the unique selling propositions of their business. A message must correspond to these USPs as the focal point.

Optimize Internal Pages for Conversion: What should be the first thing that the visitors do after landing on your site? This question shall determine your content strategy. Once you get to know this then you can look for affordable tools for carrying out these actions.

Content Outreach: Content promotion is deemed a fundamental step in effective content marketing strategy. Once you have produced standard branded content you need to amplify it to the maximum possible. Pull your social media profiles, email industry experts, reach out to LinkedIn groups or industry forums, and make contributions to other common sites that your consumers might visit. Devote a few hours weekly to outreach or off-site writing and your startup will start to obtain traction.

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