Statistical View of Social Media Practice in the Middle East

Social Media is widely being used to search information, do business, make friends, and play games. Like all other countries, with the passage of time, Middle East has also improved in the internet usage. According to a research 88% of Middle East population use social media sites on daily basis. 45 to 48% of the social media handlers use Arabic and English as the language for their usage.

It is seen that within the couple of years the Middle East inhabitants are becoming way active in using the internet and social media sites for their various purposes, let it be personal or business sake.

Social media sites are heavily being used for business purposes like conducting meetings, working with global clients and colleagues. It is the best channel to conduct business and sell your product it. Not only selling the product is more but the buying is also increasing more and more with the passage of time.

People make buying decisions online and receive their products at their door step. In the Middle East, Facebook users are 94%, Google+ 46%, Twitter 52%, Instagram 14%, and LinkedIn 6%, making it way beneficial for directing business

Maneuvering Social Media for the corporate purpose in the Middle East:

If the business is new and needs to be promoted then an expert team of web designers is required. We often ignore the requirement of the social media from the planning stage to the implementation stage of the corporate strategy. Which results in adverse outcome. For a business to be successful you need to have a good hold on the social media usage.

There are numerous benefits that can be attained from using social media like: brand awareness, brand recognition, business accountability, transparency, good customer/client relations, and stronger relations with the key stakeholders as well. The most risky thing is the website and what image does it create in the audience, so be very careful of how your website looks for it can bring you business as well as bring you to loss.

Before you start off using social media as the mode of business awareness, be very cautious in doing the detailed research of the market and what benefits can it make you have. Know the customer needs seeing the national and demographic influences of the Middle East. The business climate is different here, people prefer more of socializing thing and face to face meetings, in short they use social media but personal contact is highly preferred here. When you are doing a business in any country, it is best to study the environment and business norms before setting up a business to not face a loss later due to culture difference. Get well versed with the norms, values, culture, and language in order to attain maximum business benefits from the land you have traveled across to settle.

According to the latest survey 3.7% of the total worldwide internet users are from the Middle East, 40.2 % of the total Middle East population has Internet access and 88% of the Middle East’s online population uses social networking sites daily. So with the passing time the internet usage is increasing on daily basis in the Middle East. The research also revealed that 30% of the Middle East’s inhabitants arrays between 15 to 29 years of age, gathering 100 million of the total population. Higher population means high chances of the opportunity to get a successful business. It is best to involve with them in an operative manner. Start creative activities or competitions at social networks that could attract and impulse them to buy your product or service. Use tactful ways more likely video platforms to spread the information about your business. Middle East population are not heavy users as the Europeans, they more likely believe and practice personal meetings and personal contacts, so deal your business in a way like rather what you like. For this is the key to success to do as the culture of the country runs.

To promote your business in Dubai and Middle East it is conducive to use social media but it is also very best to use video platforms in social media to clearly communicate with your audience by showing the demonstrative videos of your products.

Strategists at our web design agency in Dubai can guide you into effectively using social media for the growth of your business. You can engage them to make to help you make better use of social media.