Advantages Of Using Responsive Web Design
The responsive web design revolves around smartphones and obviously our lives revolve around smartphones. It’s a funny fact that currently the number of people who own smartphones is much more than those who own toothbrushes. Mobile traffic is growing at a blasting rate that is why every company must make their websites mobile accessible.
Therefore, almost all companies, big or small, are developing a responsive design strategy of their own.
The findings of Google Mobile Research show that, on “Our Mobile Planet”, just about 15% of the internet users like the user experience of the mobile web. While, 2010 onwards, the mobile segment of the internet traffic increased at a rate of 163%. It is indeed the mobile age and it unfolds numerous opportunities using responsive design. Statistics show that almost 40% of people will switch to a different search result if their current one is not mobile friendly. This finding suggests that you can monetize this trend, beat your competition with it, yield higher customer loyalty, and become the best in the industry.
If you still need more evidence, let’s look at this— Google, in May 2015, declared that mobile searches supersede desktop searches. This implies that most of your target market will explore your site on a small device. This highlights the need to have a website that is compatible with desktops, tablets as well as smartphones. So, your target audience can visit your website from any device they like.
Responsive Web Design – Explained:
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images. As the user switches from their laptop to tablet, the website should automatically switch to accommodate for resolution, image size. Or to put it more simply, the website must be able to automatically respond to the user’s preferences. This will eliminate the need for a different design for different devices.
Advantages of Using Responsive Web Design
Economical
Responsive website design has the ability to reduce the development cost and time significantly. Responsive design strategies enable you to have a single website that can be easily used from different gadgets. It’s saves precious time and finances that you would otherwise spend developing a new mobile website in addition to your present desktop website.it cut the costs hugely.
Ranks Higher on Google Search
We know Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” Back in April, 2015, Google formally stated that responsive design is going to determine search rankings. The fundamentals of responsive web design revolve around a neat and user-friendly website. When you design a different website for desktop computers and a different one for tablets and smartphone it can result in content duplication because you will have same article in these different versions. However, with responsive design you have to enhance your content for a single link only. It will have the same URL structure for all your devices. You can easily update and optimize content for all devices easily if you have a single URL. Having just one and dynamic website for all devices facilitates search engines in understanding your content.
Google has established that site speed is an important determinant of web search ranking. Loading time is another important factor. Responsive web design reduces load time of a page. With the help of a responsive web design you can also save a valuable time that is otherwise waited in redirecting the user to a mobile version.
Responsive design enables you to save the entire on-page work, which includes Meta descriptions, title tags, etc. you have to come up with separate SEO campaigns when you have different versions of you website for different devices. Management of a single website and a single SEO campaign more convenient as compared to managing two versions.
In order to maximize your SEO you have to control certain Google specific factors for instance bounce rate. A high bounce rate implies that your site’s content was irrelevant for the user and will accordingly decrease the rank of your website. Responsive design enables you to present relevant content.
Furthermore, most SEO managers are worried about link building the most. It is a complicated and tiring procedure of building links from reliable sites. However, a responsive web design enables you to keep the backlinks present in your site.
Guarantees High Quality User Experience
A responsive website adjusts to your screen size by default. A company’s website acts as a marketing tool therefore it’s extremely important to optimize it. A high quality user experience, that too irrespective of the device they are using, enables you to satisfy your customers. And in turn prompts them to come back to your site. When cruising through a website with g a mobile device you don’t have to shrink, zoom, and pinch your screen. It offers a streamlined reading and navigation experience by enhancing usability.
Boosts Conversion Rate and Sales
Responsive web design facilitates the functionality, performance, consistency and usability by combining various versions of a website into just one. If you are into selling online, a responsive website makes shopping simple and pleasurable. Users can easily browse and shop. Images should scale properly and text should be legible. A website, which is full of errors and complex, will bore the potential customers and they will leave your site. On the other hand, a responsive website facilitates the Online shopping experience of users and they can easily find what they want they want. A responsive design yields an enjoyable digital brand experience. When buying online, people use their smartphones and tablets most of the time. Responsive web design is a must these days to attract and maintain customers to your website.
Statistics show that 62% of businesses noticed higher sales after they switched to a responsive design. A clean looking, up-to-date, user-friendly and easy to navigate website generates satisfied customers and builds trust, which in turns increases revenue of the business.
Shopping On The Go
Currently smartphone sales are rising at a tremendous rate. Everyone is busy these days and they want to enjoy their shopping on-the-go. In order to benefit from this rising trend your website must provide excellent navigation so that the users can see what they want and make the purchase.
Effectiveness
Responsive web design improves efficiency by reducing operational efforts. Instead of having to separately update all versions you can simply update one website. Tracking several versions of a website in Google analytics requires massive amount of time and money. But you can save yourself by choosing to go responsive and condensing all of it into a single report.
