
You need know how your competitors are providing their product or services? What are their strengths and weaknesses, as compared to your site? A competitive analysis helps you understand what your competitors are doing, how they are meeting users’ demands, and how you can exceed your competitors and gain a competitive advantage.
One great requirement of every client is to know how the experience of using their site, advances over time. Experience planning involves a long term plan of how your users will interact with your site.
Users are satisfied when their requirements are fulfilled. Satisfied users are loyal and quick to spread the word. The key is to design a site that captures the full attention of the users.