Web Site Marketing

What is Search Engine Marketing?

Search engine marketing means a lot of things to a lot of people but what is search engine marketing or sem? It's not search engine optimization or seo.

Search engine marketing is the ability for advertisers, ad agencies, marketing firms and anyone that owns a web site and has a search advertising budget to pay for sponsored listings on a CPC (cost per click) or PPC (pay per click) basis.

Search engines like Overture and Google AdWords are examples of search engine marketing programs.

Search marketing is the quick fix to driving targeted traffic to a web site but it's also the most expensive way to get search engine traffic. That's because you pay for every visitor that comes to your site from the search engines.

To learn more about Web site marketing, send an email to contact@4mdesigners.com.