Online Fundraising

If you take a donor-focused approach to your fundraising, the web will eventually come into play. Whether for communications (keeping your donors updated through e-newsletters etc) or for direct asks (donate online), leveraging your website is key to providing a low cost, always accessible medium for your donors to interact with your organization.

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Usability guide to online donations

Online donations are a quick and cost effective way for charities to raise money. During the tsunami appeal the online response was fantastic, with donations pouring in on charity websites. Leading the non charity push Amazon.com, who utilised its streamlined and user friendly purchase process for the appeal, recorded US$3 million in aid in the first four days alone.

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