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Guide to increase your rank on Google

30 Aug, 2010

Search Engines rank your page more over the content than the design; design increases the usability of the website while content helps in positioning your website on search engines.

Content should be fresh and finer in quality. Search engines love the quality material and so as the users, they also want something new to read. Probability of appearing on search engines increases when you generate new pages with the quality content in it.

Search Engine Optimization (SEO) plays an imperative role in improving a web site’s ranking. Set your target keywords, optimizing your own pages – creating your site attractive to search engines.

How Search Engines Collect Information

Search Engines have the huge database which is build and maintain with millions of small applications. Search Engines have the spiders which go into deep, dark depths of the internet every day. It crawls the web pages constantly, bringing together information and revising it in the search engine’s database. In case, these spiders have trouble viewing, analyzing or going through your site, you will have to work harder in bringing up your position on search engines.

How a Search Engine Determines Rank

The top most undisclosed secret of the web industry is that how a search engine determines rank. Earlier, algorithms were openly discussed that what are the areas, search engine looks for the far better position. But now as the competition is boosting at a very fast pace, it's smarter to keep the business secrets. Otherwise, a competitor may try to find the weaknesses in an algorithm or can reproduce it.

This means SEO has become more of an art than science. In fact, it is quite a common joke in the industry that SEO is considered to be something very mysterious and called as black art. Because quite a few people know exactly how Google ranks one site over another. This goes for all other search engines as well. To understand the fact, it embraces a lot of research work which also requires patience and endurance.

Easy Steps to Reach the Top on Search Engines

  • Use Sitemaps for your visitors as well as for search engines - it will help you in increasing your site rank and reducing errors. Sitemaps will also tell Google bots when the new page has been added to you site.
  • Get yourself involved in different social networking sites and web communities. Post your comments on different forums; help others by sharing answers to the questions.
  • The head section should have Meta entries into it. Also, page title should be according to the targeted keywords.
  • Proof read your content. Make sure that there is no chance of any misspell staying on your website! Search Engines don't like mistakes.
  • Publish articles on different website pertinent to your industry and ensure that those articles should link back to your site. Keeping in mind that no duplicated content should be posted as search engine would penalize this strategy.
  • By and large your website competes with many others over the same keywords. In spite of working out with all of those keywords, make an effort to research for some less competitive keywords and optimize some of your pages for those. Internet has a wide range of such programs to guide you for the keyword research.
  • Competitor's Analysis is important. Go to Google and search about your competitors, on what keywords are they leading you and what are their strategies to make them on the top of the list.
  • Implement the internal linking strategy. It is also called as crosslinking. This strategy will help your web pages in creating a balance of different web pages of your site. Also, it will help your visitors to find associated content on your site.
  • Outbound Links. Linking your site with other quality sites can truly increase your performance in the search engines. Some of the SEO experts believe that outbound linking should not be followed as it will drive away the visitors from your blog. But, looking at the brighter side of the image, if any of your visitors will get some useful element from your site, they will retaliate for sure!
  • Examine your log files in detail that who refers to you the most - known as Web Analytics . This will provide you the keywords by which you have been found by the visitors. Frequently you will see those keywords which you haven't considered as target keywords. And moreover, you can add more content on those newly revealed keywords to target the unexpected traffic to your site in a better way.